The term digital marketing is one that has been thrown around for the last several years and when people hear it, they assume that it is some magic form of marketing that they will take years to learn. The truth is that digital marketing is simple and can be applied to any type of business, especially digital marketing for franchises.
The world of digital marketing revolves around keywords. Keywords are no magic thing that magically make people come to your website or offers. Keywords are simply phrasing that we all use to find things that we need. One of the biggest issue’s marketers have is that they overthink keywords. They think that they have to be complicated or involved. The truth is, all you need to know is what keywords trigger an action that you want the visitor to perform.
You don’t have anything unless you have a good offer. When you have offered that people want to take then you have a business. If you are just offering something just because you feel that they will pay for it then you don’t have a business, you have a dream.
When creating the offer, you want to have value. You want to offer something that solves a problem that someone has in their life. If you don’t solve a problem or if you make the solution more difficult than the problem itself, then people won’t want to use it.
Many people that look to craft an offer fail at the price. They think that cheaper is always better. The truth is many people will refuse to buy because the price is too cheap. When choosing your price make the value, they get outweigh your price. So, if they feel that they are getting one thousand dollars in value then a five hundred dollar price point is reasonable and attractive. If you are offering ten dollars’ worth of information and charging five hundred dollars, then you will not get any converters.